We were early adapters of Tiktok and it paid off with it becoming our largest follower group.
Influencers were used in the early days to draw credibility for an unknown game. We didn't have a huge paid marketing budget so we ran grassroots marketing campaigns.
We were worked in trends of the times like Stitches. Things move fast on TikTok and we were ready to pivot at a moments notice.
We were starting to get our footing and were growing fast. We grew a engaged audiece of 17k+ viewers in a little over a year.