Rumbleverse, Social Media Manager

Rumbleverse was a 40-player Brawler Royale that reinvigorated the genre. It was a critical success that was a ode to platformers, fighting games, and wrestling! I had the pleasure of working on the Development team as the game's Social Media and Community Manager. I helped tell our story and invited a thriving community into the walls of the game. I interacted with the community helping build our voice online through daily content I helped create and strategize. The game was developed by Iron Galaxy Studios, and published by Epic Games Publishing.

Duties;

1. Worked directly with the Development Team to promote the game and build up the community.

2. Monitored player sentiment and interacted with the community on social platforms (Twitter (X), Discord, Instagram, Reddit, Facebook, etc.).

3. Wrote social copy telling the story of Grapital City and its Champions.

4. Created content in-game, blog posts, TikToks, and other social media marketing.

5. Presented weekly reports & social findings to company stakeholders.

6. We used metrics to make informative decisions about our audience's preferences.

7. Launched 2 new seasons and ultimately strategized for the sunset of the game.

8. Admin'd and set up live Developer Twitch Streams.

9. Playtesting and bug reporting the game.

Dice Awards: Nominated for Fighting and Online Game of the Year.

1,000+ Engagements across X & Instagram

I created this asset to announce our nominations at the Dice Awards. This was the first time the possibility of a game that was shutting down could win an award.

Inclusivity was the way

Our diverse team of Dev's mission was to build a game that was inclusive to all. Our Dia de los Muertos campaign featured skins representing the culture and messaging that respected the traditions. We never chased performative methods but wanted all to be included in the game. The campaign drove over 1,000+ engagements across X, Facebook, and Instagram  

Press Releases

I contributed to writing press releases and updates for the game. Including this one, done for Xbox Wire.

In Game Marketing

I wrote all copy for our shop updates like aesthetics and Battle Passes. We would tease new skins in posts and market weekly new aesthetics you could buy in the shop and mix and match to dress your Rumblers in. This drove over a million impressions throughout the games lifecycle. 

Spotlight Community Heroes

We starved the villains (toxic players) and lifted up the heros in our community management. Rumbler Spotlights was one way we amplified the voice of the extraordinarily positive players.

We also ran contests called Title Fights where players could win Title Cards for outstanding behavior and skills. This helped build engagement and promote positive repeat players. Examples below. 

Rumber Spotlights

Title Fights 

Trending

I stayed on top of trending meme's and launched our first original TikToks that were more than just trailers or informative vids. We only touched the tip of the iceberg with these. We were developing more memes and TikToks till the untimely news of our Sunset came.

Connecting Players w/ Developers

Iron Galaxy wanted to pull the curtain back and have players and developers intermingal. We did this through Twitch streams that I'd help admin and using what we heard from players throughout our social media and then responding with solutions to what they needed.

Farewell Rumblers

Over a half million engagments were achieved with our final post. Properly sunsetting the game too soon. It was a ode to the game and a thank you to all that played. Maybe one day I'll get to help finish telling the tale of Grapital City and its Champions but until then I'm glad for the experience and hope I can help build more communities as great as Rumbleverse.