Channel Seed TikTok

Telling Farmer's Stories 

I led the strategy behind the launch of Channel Seed's TikTok. Telling stories through a mix of original, trending, and educational content meant to reach the newest generation of farmers. Cnsistency and quality were more important than quantity. This led to a weekly cadence to build algorithmic momentum and audience familiarity. Each video brought local expertise and personality to the feed, creating a balance of insight and entertainment that resonated with the audience and led to the agency's fastest-growing social platform to date. 

To the left is our Announcement Video or Click Here

253.9 views,  4575 Likes, 24 comments, 216 saves

I used a mix of trends to reach a wider audience that might not have come across us organically.

Always on Video - Click Here

63.3k views,  1,812 Likes, 7 comments, 108 saves

I advised that we use trends, but focusing on Original Content will help us stick out in a sea of sameness. They also help us integrate into the algorithm as quality content creators.  

Gen Z Stare Video - Click Here

28.3k views,  252 Likes, 5 comments, 21 saves

I coordinated on-site shoots to capture real-time moments. The "Field Trivia" series was ideated by a creative and shot and edited by me.

Field Trivia Video - Click Here

15.2k views,  110 Likes, 6 saves

I worked with influencer farmers to help bring us credibility and reach the newer generation of farmers, where they are, online.

Influencer Partnershop Video - Click Here

198.6k views,  402 Likes, 5 comments, 54 saves

Educational Content helps show our worth to our audience, and the algorithm helps solidify us as the expert voice for the younger generation of farmers. 

Educational Video - Click Here

198.6k views,  402 Likes, 5 comments, 54 saves