Bayer Traits
Social Media Manager
(All images and videos shot and edited by me) working at HLK Agency
I set to bring education, community, and a slice of life to Bayer Traits pages. Traits engagement was trending down, rooted deep in advertorial campaigns that were falling flat with their audience. I was brought on to bridge the gap between farmers and a company that was looking to renew its trust with its audience. Below are the results and a couple of campaigns I planned and implemented.
3.1%
Engagement Rate
8,490
Engagements, up 14.2%
3,589,468
Impresssions, May - December 2025
141
Post link clicks, up 48.4%
Understanding the perspective of your audience leads to understanding their needs.
This was the first post I did for Traits. I started and notice there wasn't anything planned for Earth Day. I took an image I took at my Grandparents old farm and ran with it. Knowing the sentiment that reaches farmers. It's still one of their highest performing posts of all time.
Home brewed original ideas that created high quality content with low budgets.
Episodic Influencer Campaign Assitance
Working with Bayer's cotton expert and cotton influencer, I set up a weekly episodic social check-in that complemented our Straight Shootin' with Jay national campaign. It led to more authentic moments outside of a more polished campaign and high engagement across the series from Jay's fans. Numbers from whole series #TuesdayTips.
Impressions | 127,377 |
Engagements | 3,151 |
Engagement Rate | 2.5% |
Post Clicks | 239 |
On-Site Educational Series
I wrote, directed, and shot this video series that drove high engagement across platforms, bringing the field and experts together. Everyone is looking for a peek behind the curtain that helps solidify the legitimacy and expertise behind the brand.
Impressions | 220,689 |
Engagements | 617 |
Engagment Rate | 4.2% |
Post Clicks | 165 |
