Bayer Traits
Social Media Manager
(All images and videos shot and edited by me) working at HLK Agency
I set to bring education, community, and a slice of life to Bayer Traits pages. Traits engagement was trending down, rooted deep in advertorial campaigns that were falling flat with their audience. I was brought on to bridge the gap between farmers and a company that was looking to renew its trust with its audience. Below are the results and a couple of campaigns I planned and implemented.
3.1%
Engagement Rate
8,490
Engagements, up 142.2%
3,589,468
Impresssions, May - December 2025
141
Post link clicks, up 48.4%
Home brewed original ideas that created high quality content with low budgets.
On-Site Educational Series
I wrote, directed, and shot this video series that drove high engagement across platforms, bringing the field and experts together. Everyone is looking for a peek behind the curtain that helps solidify the legitimacy and expertise behind the brand.
Impressions | 220,689 |
Engagements | 617 |
Engagment Rate | 4.2% |
Post Clicks | 165 |
Episodic Influencer Campaign Assitance
Working with Bayer's cotton expert and cotton influencer, I set up a weekly episodic social check-in that complemented our Straight Shootin' with Jay national campaign. It led to more authentic moments outside of a more polished campaign and high engagement from Jay's fans.
Impressions | 127,377 |
Engagements | 3,151 |
Engagement Rate | 2.5% |
Post Clicks | 239 |
